Isuzu Australia Limited (IAL) has strengthened support for its sales and aftersales business units by combining the key divisions into a new Sales and Aftersales Department.
The newly established business unit will be led by Ben Lasry, who has been promoted from IAL Network Development Manager to Chief of Sales and Aftersales.
Director and Chief Operating Officer, Andrew Harbison, said Lasry’s appointment was a key step in a broader strategy to build efficiencies into the expanding IAL business model.
“Since joining IAL in late 2020 Ben has played an important role in the ongoing management and development of our integral partner in the sale and service of Isuzu products in Australia — the Isuzu Dealer Network,” he said.
“Ben’s breadth of experience and proven performance across the industry is widely known, and we’re keen to see him take this next crucial step in continuing to build upon the strengths of the number one truck brand in the country.
“This appointment is a part of a broader organisational restructure that we are undertaking to ensure that we have the people, processes and practices in place to cater to the continued sales growth and demand for our products and the subsequent critical aftersales support.”
Lasry was appointed as head of Isuzu’s network development department in 2020, after spending more than 20 years in senior positions across Australia’s automotive industry. He was pleased to accept this new position.
“I’m honoured and humbled by the appointment and to be given the responsibility to lead the sales, aftersales and training departments in addition to network development,” he said.
“We now have all the dealer-facing departments reporting to one executive position, which allows for better coordination and deployment of our sales and growth strategies.
“I’m really looking forward to working even more closely with our senior team, our dealer network and building an even higher profile with our customers as IAL continues to grow and prepares for an exciting future.”
Lasry’s experience includes logistics and supply chain operations, aftersales and commercial strategies, forecasting and demand planning, as well as sales and contract management for some of the biggest names in automotive.
“Ben has done a remarkable job for us so far and I’m sure he’ll continue to deliver as we move into our ‘new normal,’ which includes continued strong demand for our products, services and the all-important customer support,” Harbison said.