Isuzu Australia Limited (IAL) has bettered the all-time truck sales record with two months remaining in the calendar year it has announced.
That same record was attained by the brand just last year.
Despite economic and supply chain disruptions, Isuzu Trucks enjoyed a record-breaking year in 2021, setting a new high watermark of 10,175 truck deliveries at the end of December.
That trend has continued unabated with Isuzu’s internal sales figures indicating that the 10,175 mark has now been surpassed as of mid-October 2022, producing yet another all-time sales record for the nation’s number one truck brand.
Isuzu Trucks finished September 2022 with 9,642 sales year-to-date, a 32 per cent increase in volume on this time last year.
The brand has also improved market share over the same time in 2021, according to official Truck Industry Council market figures, with 29.9 per cent of all trucks sold bearing the famous Isuzu badge.
Isuzu share for the same time in 2021 stood at 24 per cent.
The Japanese truckmaker continues its dominance of the light-duty segment at the end of September, with 5,492 units sold to consolidate 46.5 per cent share year-to-date, and sales volume increase of 30 per cent.
This is close to 1,300 units more than at the same time in 2021.
In medium-duty, Isuzu Trucks again sits in top spot with 2,665 units sold for a 45.2 per cent share of one of the most competitive segments in the market.
Isuzu have again built share and volume here, with sales some 28 per cent above 2021 figures and share increasing from 39.5 per cent.
At the heavy end, Isuzu continues to stand firm in third spot at the close of September, with 1,485 units sold for 14 per cent share, and sales volume growth of over 50 per cent.
Isuzu’s 4,500 kg Gross Vehicle Mass (GVM) light-duty models, including the NLR, NLS, NNR, NPR and NPS variants continue to play a major role in the company’s enduring success.
“As an indicator of how well these models are being received by Australian businesses, we can see that in the month of September 2021, Isuzu delivered 310 units,” said Les Spaltman, IAL Head of Sales.
“Compare that to the same time this year and we’ve delivered 572 trucks,” he said in a statement.
Isuzu’s newly updated 6×2 and 6×4 F Series range, including FVM & FVL, FVZ and FVY variants, continue to perform well with Australian workers according to the company.
“We’ve worked hard to ensure that these models are continuing to tick the box for all manner of business operations, and especially in that freight and logistics task, which is in huge demand at the moment,” said Spaltman.
“We’ve raised the bar when it comes to safety, comfort and user experience across our medium and heavy-duty range, so it’s great to see consistent sales performance in this model group across the last 12 months.”
Spaltman said the unprecedented achievement was tribute to the fierce loyalty of Isuzu customers and the hard work of the Isuzu dealer network.
“We’re extremely proud of this unprecedented result and it really is testament to our thousands of customers out there that have ridden the bumps with us and stuck by the brand through some challenging times,” he said.
“I can’t let a milestone like this go by without a huge thank you to our amazing Isuzu dealer network, whose hard work and commitment to customer service has made this record-breaking run a reality for the second year in a row.
“These achievements don’t just happen by themselves and there’s a huge amount of work that goes on behind the scenes to get product into the country, get it processed and then out into our dealerships. For that, I extend a big thanks to the team at IAL.”
