Luxury cars — by nature — typically offer better performance, more premium features, and higher-quality designs compared to mainstream models. With this in mind, one might think that luxury cars would have magnificent names to match their top-tier features and capabilities. However, the opposite is usually true. Many luxury cars have boring alphanumeric names. To find out why, let’s take a closer look.
Luxury cars with numbers and letters for names
When you look across the luxury car landscape, you’ll find a multitude of luxury cars with boring and unremarkable alphanumeric names. BMW, one of the most popular luxury automakers, has a “number,” followed by “Series,” for its sedans and coupes. Examples include the 3 Series, 4 Series, and 5 Series. For its SUV lineup, BMW has an “X,” followed by a number, such as the X1, X2, and X3.
Many other luxury automakers use an alphanumeric naming system for their models, including Audi, Lexus, Infiniti, Volvo, and Genesis. Additionally, Mercedes-Benz, while it doesn’t use serial numbers, features a “letter” naming system for its models. The Mercedes-Benz models have a letter or group of letters, along with the “Class” designation for various models, such as the C-Class, E-Class, and GLC.
Also, there’s Tesla with the Model 3, Model S, Model Y, and Model X. Tesla will eventually break away from the basic naming system with the Cybertruck. However, with its many delays, we’re waiting to see when the Cybertruck will finally become available.
Alphanumeric car names translate better to international markets
Many luxury automotive brands have an extensive global presence, with vehicles sold in many countries. With the different languages that are spoken around the world, it makes sense to have a simpler name that translates well to international markets.
While an elaborate vehicle name might sound good in the automaker’s home country, it could be confusing to customers in a country where most of the population speaks a different language. With this in mind, it’s best to keep the names simple to ensure global success.
Name and number system is a code for higher status and luxury
The alphanumeric naming system for some luxury cars is also a code for a higher status and level of luxury. For example, as the numbers increase in the BMW model lineup, the vehicles get more luxurious and expensive. Also, the “Class” naming system for Mercedes-Benz models helps luxury car buyers identify the various vehicle classifications.
Alphanumeric names make it easier to market luxury vehicles
Another reason for the boring alphanumeric names is it makes it easier to market luxury cars while adding an element of predictability. For example, BMWs are complex vehicles, and it might be difficult for customers to understand the differences between each model. However, the letter and number naming system helps organize the various models according to their attributes.